Keyword stuffing is out and content quality is in. What does this mean for the business that are finding a hard time making heads or tails of the constantly changing technological advances? Content Management Services, or CMS, is for people who already have a website that is working pretty well for them. If your content is constantly changing and you are putting new pages up while revising others, these tasks can become tedious. It can be a real drag to get it all done and to keep it straight. This is where a CMS will help you.
Don’t get into the slump that your company isn’t big enough for these kinds of services. Whether you meet the guidelines and are a Fortune 500 company, or you are a small business trying to push your products online, a CMS can offer you a lot of benefits. CMS companies will keep your website running smoothly. They oversee the site and can push new content as well as remove others. Because the content managers will oversee the marketing and content of the general website, they will free up your IT department. This can improve the very core of your business. In general, a CMS is a win-win situation and you need this to invest in your infrastructure. While it costs money for the CMS, you can save money with your IT department being free to work on other tasks.
One of the biggest problems is deciding which one to use of the numerous CMS platforms out there, would be the best for your company. Many have similarities, while others are unique. Some of them have extensions that may be critical to your business. You must weigh your options and define what criteria you need to decide which platform you can use. It sounds really easy, but there are many things that you must consider. Most sites will give you some sort of comparison grid and while helpful for quick references, they don’t really give the details that you need. Rather, you should develop a list that is tailored to your companies’ specific needs.
First, you need to understand what the platforms offer verse the objectives of a company. What do you want the CMS to be able to do for you? Talk with your IT team and others who are involved in the decision making process. Together brainstorm needs verses wants, and then pinpoint any technical needs before implementation. You should be able to narrow your criteria down to about ten points, and then you can begin to rank CMS providers by your priorities. It’s best to evaluate between 3 to 5 CMS different platforms. If you have any less than three you’re not giving yourself a fair option. If you have any more than five, this could really stall any decisions, and it could make the process harder than it should be.
Once you have a list of companies you are evaluating, use a rating scale and break down what they offer verses your company’s needs. This will easily show you which platform would work best for your business. Here are some points to keep in mind when making your decisions:
•How long has the CMS platform been around? What companies are using it? Are those companies structure similar to mine?
•Is there a nice public of developers? Are there open chat rooms or forums that I can get help if needed? Is there a cost for extra support?
•Does the CMS platform provide provisions for direct in-page editing? Is assistance available directly or only available from an online manual?
•Will the CMS platform allow you to progressively incorporate CMS managed content? How problematic is the incorporation at the page level?
•Can you control editing permissions by page or to the entire site? Can you confine new page construction to specific groups? Does the platform integrate with your current approval & verification arrangement?
•How do templates work? Do you need to transfer your current page templates to a distinct format? Do they have a system for management of reusable content components?
•What kind of additional load will the CMS platform place on your site’s page stream? Is the content kept centrally or circulated between each app server? Are the initial page arrangements slow? What type of caching is used for composed pages?
Ultimately, there’s no magic solution. However, following a well-planned process and restricting your selection standards will get you off to a great start. What matters most is that you start the process and not continue to use old and outdated methods. As your business continues to mature, the need for a CMS will intensify, so the quicker you start gauging your possibilities the better and in all honesty their is no better system than this website builder.